The Dassler family has been involved in private investing, now referred to as venture capital or private equity for more than 85 years. It could be argued that Adi Dassler was THE pioneer in Sports Technology, and if not, he was certainly in the vanguard. That pioneer spirit and entrepreneurialism is still evident in the Dassler family and the Adi Dassler International Family Office (ADIFO™) today. Direct investing was and is an integral part of the family’s overall strategy still today.